| Description |
1 online resource (xv, 266 pages) |
| Contents |
Cover; The Branding of Right-Wing Activism: The News Media and the Tea Party; Copyright; Contents; Headphone Culture: A Preface; Acknowledgments; The Branding of Right-Wing Activism; Chapter 1: Welcome to the Party; BRANDING THE TEA PARTY; APPROACHES; LET THE PARTY BEGIN; A MODERN TEA PARTY-ASTROTURF OR GRASS ROOTS?; WHY LOOK AT NEWS NARRATIVES?; METHODOLOGY; Theoretical Approaches and Rationale; Sample; CONCLUSION; Chapter 2: The Tea Party as Brand; BACKGROUND; Political Branding through News; POLITICAL BRANDING AND THE NEWS MEDIA; NEWS PROFESSIONALS BRANDING THE TEA PARTY |
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THE TEA PARTY BRANDTEA PARTY BRAND IDENTITY; TEA PARTY NEWS BRANDING: INTERPRETING EVENTS; TEA PARTY BRAND IDENTITIES: MOVEMENT OR POLITICAL PARTY?; TEA PARTY AS A SOCIAL MOVEMENT; TEA PARTY AS A POLITICAL PARTY; CONCLUSION; Chapter 3: Rebranding Political Conservatism through Race, Gender, and Class; THE HOPE AND CHANGE BRAND: SETTING THE STAGE; IN THE WAKE OF OBAMA: THE RISE OF THE TEA PARTY BRAND AS "NEW"; SECTION 1-ON CLASS; No Class Populism; Populism as Class Identity in the Tea Party Brand; Class Branding Across News Outlets; SECTION 2-ON RACE; Post-Race and Post-isms; Signs of Racism |
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Deciphering the Tea Party and the Meaning of Race in Modern NewsPost-Racial, Post-Racism, Post-Race, and the Tea Party Brand; SECTION 3-ON GENDER; Her Cup of Tea: Representations of Tea Party Women; The Political Woman and the Tea Party Brand; Tea Party Feminism and the Mama Grizzly Brand; Tea Party Women and the Tea Party Brand; Intersections and Overlap: Race, Gender and Class; Chapter 4: Reading the Tea Leaves-the News about the News; A HISTORY OF NEWS AND RISE OF BRANDING; ON BACKGROUND: JOURNALISM AND/OR/VERSUS/WITHIN THE NEWS MEDIA; META-JOURNALISM; NEWS MEDIA SELF-COVERAGE |
| Summary |
"From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete."-- Provided by publisher |
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"The project looks at the ways in which partisan and non-partisan online, broadcast, and print news outlets constructed the Tea Party through branding discourse and used it to address modern conflicts over race, class, gender, journalism, and politics. It does so by focusing on the key episodes during which the reporting of the Tea Party surged in cable news, comparing the coverage across networks and outlets. This manuscript shows that news outlets and reporters were not just producing pieces that targeted their individual audience but, rather, also aiming their reports at one another. They were not just an echo chamber-they were a feedback loop. But beyond the creation of the Tea Party, this project investigates what the mass-mediated construction of the Tea Party tells us about the current media and cultural moment, specifically the role of journalism in a Web 2.0 age and contemporary American notions of democracy, citizenship, and belonging. In particular, it shows that the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion oft-neglected by media scholars. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategists and brand consultants. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, provoking news coverage, organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from digital title page (viewed on August 27, 2018) |
| Subject |
Tea Party movement -- Press coverage
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Press and politics -- United States
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Conservatism in the press -- United States
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Mass media -- Political aspects -- United States
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LANGUAGE ARTS & DISCIPLINES -- Journalism.
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SOCIAL SCIENCE -- Media Studies.
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POLITICAL SCIENCE -- Political Ideologies -- Conservatism & Liberalism.
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POLITICAL SCIENCE -- Essays.
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POLITICAL SCIENCE -- Government -- General.
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POLITICAL SCIENCE -- Government -- National.
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POLITICAL SCIENCE -- Reference.
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Conservatism in the press
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Mass media -- Political aspects
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Politics and government
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Press and politics
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| SUBJECT |
United States -- Politics and government -- 2009-2017
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| Subject |
United States
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| Form |
Electronic book
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| LC no. |
2018015356 |
| ISBN |
9780190879334 |
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0190879335 |
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9780190879358 |
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0190879351 |
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