| Description |
vi, 520 pages : illustrations ; 25 cm |
| Contents |
1. The study of consumer behaviour -- 2. Information processing -- 3. Perception -- 4. Memory -- 5. Learning -- 6. Personality and motivation -- 7. Social influence: social groups and consumers -- 8. Attitudes -- 9. Attitude change and communication -- 10. Families and households -- 11. Social stratification -- 12. Consumer lifestyles -- 13. Cultures and subcultures -- 14. Purchase decisions -- 15. Post-purchase behaviour -- 16. Situational influences -- 17. Monitoring the environment -- 18. The regulatory environment -- 19. Concluding issues in consumer behaviour |
| Summary |
Consumer behaviour |
| Notes |
CIP confirmed |
|
Includes bibliographical references and index |
| Bibliography |
Includes bibliographical references and index |
| Audience |
Tertiary students |
| Subject |
Consumer behavior -- Australia.
|
|
Consumer behavior.
|
| Author |
Browne, Beverly.
|
|
Joy, Sally.
|
| ISBN |
0471335185 |
|
