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Title The Pitch: Subway - Series 1, Ep 1 Of 8
Published Australia : SBS 2, 2012
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Description 1 streaming video file (42 min. 57 sec.) ; 253480084 bytes
Series The Pitch ; Series 1, Episode 1
Summary The Pitch is a new eight-part series that goes behind the closed doors of the world of advertising and spotlights the incredible lengths, intense stakes and tight deadlines ad agencies encounter when they take aim at a major new piece of business.Each week, two of America's top creative agencies go head to head to win a real campaign from a major brand. The cameras follow as they brainstorm ideas, research brands, and formulate campaigns - with only seven days to prepare their big presentation: the pitch. Reputations, careers, and even their livelihoods are on the line. The competition is real and the stakes are high.Tracy Wong, one of the founders of WDCW, a Californian based agency, leads his team to Connecticut to pitch to one of the largest potential clients in the world: Subway. WDCW's competition is McKinney, a powerhouse ad firm based in North Carolina. The Subway campaign is a huge account - both agencies desperately need this piece of business. The assignment entails creating a campaign for Subway's breakfast menu, specifically targeting 18 to 24-year-olds. (From the UK) (Documentary Series) M (L) *New Series* Follow the conversation on Twitter #ThePitch
Event Broadcast 2013-05-08 at 21:35:00
Notes Classification: M
Subject Advertising -- Economic aspects.
Advertising agencies -- Customer services.
Branding (Marketing)
California -- Los Angeles.
Form Streaming video
Author Cude, Jonathan, contributor
Wong, Tracy, contributor