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Book Cover
Author Cudny, Waldemar

Title City Branding and Promotion : The Strategic Approach / Waldemar Cudny
Published Abingdon, Oxon : Routledge, 2019
Online access available from:
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Description 1 online resource
Series Routledge contemporary perspective on urban growth, innovation and change
Routledge contemporary perspective on urban growth, innovation and change
Summary This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszaow Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics
Bibliography Includes bibliographical references and index
Notes Waldemar Cudny specializes in urban and tourism geography. He is a graduate of the Department of Geography at the University of ¡âodâz, Poland. Currently he holds a position of Associate Professor at the Jan Kochanowski University (JKU) in Kielce, Poland
Online resource; title from PDF title page (EBSCO, April 22, 2019)
Vendor-supplied metadata
Subject Branding (Marketing)
City promotion
Strategic planning
Urban economics
ARCHITECTURE / Urban & Land Use Planning
BUSINESS & ECONOMICS / Advertising & Promotion.
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
Branding (Marketing)
City promotion.
POLITICAL SCIENCE / Public Policy / Regional Planning
Strategic planning.
Urban economics.
Form Electronic book
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