| Description |
1 online resource |
| Series |
Routledge Contemporary Perspectives on Urban Growth, Innovation and Change Ser |
|
Routledge Contemporary Perspectives on Urban Growth, Innovation and Change Ser
|
| Contents |
Cover; Half Title; Series; Title; Copyright; Contents; List of figures; List of tables; Preface; 1 Introduction; 1.1. Research problem and main aims; 1.2. Methods, materials and book structure; 1.3. Managerialism in urban development -- a critical approach; 2 Setting the agenda; 2.1. Introduction to city promotion and branding; 2.2. Modern concepts used in city branding and promotion -- international comparison; 2.3. The concept and types of urban strategies; 3 Defining the current situation: developing the analytical part of the strategy; 3.1. Preparing to develop the strategy |
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3.2. The current situation, city identity and city image3.3. The creators of the city image and their competitors; 3.4. Current situation analysis methods; 4 Creating the strategic part and strategy implementation; 4.1. The mission, vision and aims of city branding and promotion; 4.2. Planning promotional and branding activities; 4.3. Public consultations and the assumptions of strategy implementation and control; 5 City branding and promotion strategy for Tomaszów Mazowiecki (Poland); 5.1. Introduction; 5.2. Current situation analysis; 5.3. Mission, vision and aims |
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5.4. The main city branding and promotion activities5.5. The rules of implementing a strategy and monitoring the effects; 6 Summary; Index |
| Subject |
Municipal government.
|
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Branding (Marketing)
|
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Tourism.
|
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municipal government.
|
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branding.
|
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Branding (Marketing)
|
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Municipal government
|
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Tourism
|
| Form |
Electronic book
|
| ISBN |
9781351041935 |
|
1351041932 |
|
9781351041928 |
|
1351041924 |
|
9781351041911 |
|
1351041916 |
|
9781351041942 |
|
1351041940 |
|
