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Author Cucchiara, Maia Bloomfield.

Title Marketing schools, marketing cities : who wins and who loses when schools become urban amenities / Maia Bloomfield Cucchiara
Published Chicago : The University of Chicago Press, [2013]
Online access available from:
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Description 1 online resource (xiv, 281 pages) : illustrations
Contents A strategic opportunity -- From "Philadelphia" to the "Next Great City": revitalization in a postindustrial city -- Institutions of last resort: crisis, markets, and stratification in Philadelphia's schools -- Revitalizing schools: the Center City Schools Initiative -- "This is not an inner-city school!": marketing Grant Elementary -- "This school can be way better!": transforming Grant Elementary -- The "Segregated Schools Initiative?": lasting consequences of a short-lived project -- Citizens, customers, and city schools
Bibliography Includes bibliographical references (pages 259-275) and index
Notes Description based on print version record
Subject Grant Elementary School (Philadelphia, Pa.)
Education, Urban -- Pennsylvania -- Philadelphia.
Educational equalization -- Pennsylvania -- Philadelphia.
Public schools -- Pennsylvania -- Philadelphia.
School integration -- Pennsylvania -- Philadelphia.
Urban renewal -- Pennsylvania -- Philadelphia.
Form Electronic book
ISBN 022601696X (electronic bk.)
9780226016962 (electronic bk.)