Title Winning women's hearts and minds : selling Cold War culture in the US and the USSR / Diana Cucuz

Published Toronto ; Buffalo ; London : University of Toronto Press, [2023] ©2023

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Description 1 online resource (xv, 317 pages) : illustrations (some color) Contents The "Modern Woman": The "Special Privileges" of American Womanhood in the Ladies' Home Journal -- The "Babushka": The "Special Hardships" of Russian Womanhood in the Ladies' Home Journal -- Selling the American Way Abroad: The Beginnings of Cold War Cultural Diplomacy in the Soviet Union -- Modelling the American Dream: Fashion and Femininity in Amerika -- Living the American Dream: The Happy Homemaker in Amerika -- Amerika, USSR, and a Woman's Proper Place in the 1960s Summary Winning Women's Hearts and Minds focuses on women, gender, and the politics of selling US consumer culture and domesticity during the early Cold War through ""polite propaganda."" Bibliography Includes bibliographical references and index Notes Online resource; title from PDF title page (De Gruyter platform, viewed March 10, 2023) Subject United States Information Agency -- History SUBJECT United States Information Agency fast Subject Women -- Press coverage -- United States -- History -- 20th century Women -- Soviet Union -- Social conditions Women -- Soviet Union -- Economic conditions Cold War -- Propaganda Propaganda, American -- Soviet Union -- History Cultural diplomacy -- United States -- History -- 20th century Women consumers -- United States -- History -- 20th century Consumption (Economics) -- United States -- History -- 20th century Women's periodicals, American -- History -- 20th century Popular literature -- United States -- History and criticism HISTORY / Russia & the Former Soviet Union. Consumption (Economics) Cultural diplomacy Popular literature Propaganda, American Women consumers Women -- Economic conditions Women -- Press coverage Women -- Social conditions Women's periodicals, American Soviet Union United States Genre/Form Criticism, interpretation, etc. History Form Electronic book ISBN 9781487518738 1487518730 9781487518721 1487518722

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