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Authors (Last name first) (1-2 of 2)
Czerniawski, Richard D.
1
Book
1999

Creating brand loyalty : the management of power positioning and really great advertising


Czerniawski, Richard D.

New York : AMACOM ; London : McGraw-Hill, 1999

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 MELB  658.8343 Cze/Cbl  AVAILABLE
Czernicki, Bart
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