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Authors (Last name first) (1-2 of 2)
Czepiel, John A.
1
1992
Competitive marketing strategy
Czepiel, John A.
Englewood Cliffs, NJ : Prentice Hall, [1992]
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MELB
658.802 Cze/Cms
AVAILABLE
2
1987
The Services challenge : integrating for competitive advantage
Chicago, Ill. : American Marketing Association, 1987
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MELB
658.802 Cze/Sci
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