Title Management and innovation in the media industry / edited by Cinzia Dal Zotto and Hans van Kranenburg

Published Cheltenham : Edward Elgar, [2008] ©2008

Copies

Location	Call no.	Vol.	Availability
W'BOOL	302.23 Dal/Mai		AVAILABLE

Description xxiv, 288 pages : illustrations ; 25 cm Summary This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so and how innovation can help media companies to meet their development needs Analysis Media industries Management skills & techniques Bibliography Includes bibliographical references and index Subject Mass media -- Management. Mass media and technology. Technological innovations. Author Dal Zotto, Cinzia. Kranenburg, Hans van. ISBN 9781847201096 hardback 1847201091 hardback

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