| Description |
1 online resource (289 pages) |
| Contents |
The authors; Preface; Acknowledgments; Introduction; 1 The origin of reputation; 2 Stakeholders; 3 Internal communications and corporate reputation; 4 Brands: The glue of reputation; 5 The tools of corporate reputation: Integrated marketing communications (IMC); 6 Corporate social responsibility (CSR) and ethics; 7 Strategy, planning and measurement; 8 Risk, issues and crisis management; 9 E-marketing and reputation management; Chapter 10 Case studies and essays; Case study 1 Why reputation is the most important asset at FedEx; Case study 2 Volvo Car Corporation: A model citizen |
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Case study 3 The Duke of Edinburgh's Award International AssociationCase study 4 Sarasota Memorial Health Care System (Florida, USA); Case study 5 ITF -- The International Trust Fund for demining and mine victims assistance -- Slovenia; Case study 6 The HSBC global education challenge -- 'A race for education'; Essay 1 The true meaning of reputation; Essay 2 Forty-Sixty, the new Eighty-Twenty; Contents |
| Summary |
You cannot ignore that corporations are under the microscope as never before. It's not surprising that reputation has moved to the centre of strategic thinking. but how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few. Now this expert, readable and practical report puts that right. The dynamics of corporate reputation ... and the factors governing is are complex. Will an ethical stance lead to grown of reputation capital? Will that result in improved financial performance? What are the issues that can impact most on reputation, and how best to |
| Notes |
Print version record |
| Subject |
Corporate image.
|
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Corporations -- Moral and ethical aspects
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Business names.
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Risk management.
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Social responsibility of business.
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corporate image.
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risk management.
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BUSINESS & ECONOMICS -- Public Relations.
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Business names
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Corporate image
|
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Corporations -- Moral and ethical aspects
|
|
Risk management
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Social responsibility of business
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| Form |
Electronic book
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| Author |
Dalton, John
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| ISBN |
9781854184627 |
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1854184628 |
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