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Book Cover
Book
Author Davis, Kenneth R. (Kenneth Rexton), 1921-

Title Marketing management / Kenneth R. Davis
Edition Fourth edition
Published New York : Wiley, [1981]
©1981

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8 Dav  AVAILABLE
Description xix, 778 pages : illustrations ; 24 cm
Series Wiley series in marketing
Wiley series in marketing.
Analysis Marketing
Notes Includes index
Previous ed.: New York : Ronald Press, 1972
Bibliography Includes bibliographical references and indexes
Subject Marketing -- Management.
LC no. 80019924
ISBN 047105948X