The question : reinforcement or renewal? -- The evolution of candidate communication -- Candidate approaches to election Web sites -- The audiences for election Web sites -- Consequences of election Web sites -- Reinforcement
Summary
A portrait of the role of campaign websites in American elections. How do candidates use the Internet to gain or reinforce voter support? Are voters influenced by what they see on candidate's websites? Do they learn anything? Are their votes influenced? The authors answer these questions using a wealth of data and evidence about the 2000 election drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff and analysis of websites themselves
