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Book Cover
E-book
Author Stanton, Angela A. (Angela Agnes)

Title Neuroeconomics and the Firm
Published Cheltenham : Edward Elgar Pub., 2010
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  

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Description 1 online resource (346 pages)
Contents Cover; Copyright; Contents; Figures; Tables; Contributors; Foreword by David B. Audretsch; Introduction; PART 1 The black box; 1. Neuroeconomics of environmental uncertainty and the theory of the firm; 2. Risk and ambiguity: entrepreneurial research from the perspective of economics; 3. What you think is not what you think: unconsciousness and entrepreneurial behavior; PART 2 Trust, greed and the black box; 4. Using brains to create trust: a manager's toolbox
5. The new millennium's first global financial crisis: the neuroeconomics of greed, self-interest, deception, false trust, overconfidence and risk perceptionPART 3 Inside the black box: decisions by hormones; 6. In the words of Larry Summers: gender stereotypes and implicit beliefs in negotiations; 7. Ovulatory shifts in women's social motives and behaviors: implications for corporate organizations; 8. Hormonal influence on male decision-making: implications for organizational management; 9. Dopamine, expected utility and decision- making in the
Summary The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This book brings together some of the leading researchers investigating the concept of the firm from a neuroscientific perspective
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Decision making -- Psychological aspects.
Neuroeconomics.
Organizational behavior.
Form Electronic book
Author Day, Mellani.
Welpe, Isabell, 1975-
ISBN 1849805601 (electronic bk.)
9781849805605 (electronic bk.)
(hardback)