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Author Deneffe, Daniel, 1961- author

Title Fad-free strategy : rigorous methods to help executives make strategic choices confidently / Daniel Deneffe and Herman Vantrappen
Published Abingdon, Oxon ; New York, NY : Routledge, 2020
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Description 1 online resource
Contents The promises of a categorically different book on real-world business strategy -- Grand strategy as a lead-in to operational strategy -- The foundations of operational strategy -- Operationalizing a new market entry strategy -- Operationalizing a defense strategy against a new entrant -- Operationalizing a strategy when having zero competitive advantage -- The real-world way forward
Summary "Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep-dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses. Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers' ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: How to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one's position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about? This remarkable book contains expert advice from accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen. Fad-Free Strategy is a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today's hero companies. It will also appeal to economics faculty members teaching graduate courses in business strategy who are looking for an economics-based strategy textbook that is both rigorous and comprehensive"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Daniel Deneffe is the Managing Director of Deneffe Consulting and a former Partner at Arthur D. Little. He is also a Professor of Strategy and Managerial Economics at Hult International Business School and teaches Business Strategy in the Real World at Harvard University's Division of Continuing Education. Herman Vantrappen is the Managing Director of Akordeon, a strategic advisory firm. A former partner at Arthur D. Little, he has published numerous articles in a variety of journals, including Long Range Planning, MIT Sloan Management Review, Strategy & Leadership and Harvard Business Review
Description based on online resource; title from digital title page (viewed on September 18, 2019)
Subject Business planning
Decision making
Strategic planning
BUSINESS & ECONOMICS / Economics / General
BUSINESS & ECONOMICS / Strategic Planning
Business planning.
Decision making.
Strategic planning.
Form Electronic book
Author Vantrappen, Herman, 1960- author
LC no. 2019981337
ISBN 0429281986