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Book Cover
Author Tadajewski, Mark.

Title The Routledge Companion to Critical Marketing
Published Milton : Routledge, 2018
Online access available from:
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Description 1 online resource (529 pages)
Series Routledge Companions in Business, Management and Accounting Ser
Routledge Companions in Business, Management and Accounting Ser
Contents The Routledge Companion to Critical Marketing- Front Cover; Half Title; Title Page; Copyright Page; Contents; List of illustrations; Notes on contributors; Chapter 1: Introducing and advancing Critical Marketing Studies; Introduction; A history of marketing; Roman and medieval reflections; Nineteenth century: Edward Bellamy; Nineteenth and twentieth centuries: Thorstein Veblen; Conflict; Epistemological reflexivity; More on "positivism"; Critical performativity; The contents of this collection; Notes; References; PART I: Exploring the terrain of Critical Marketing Studies
Chapter 2: Postmodernism and critical marketingIntroduction; Modernity: liquefaction of the bedrock; Postmodernism and beyond: an overview; Concluding comments on postmodernism and marketing; References; Chapter 3: Postcolonialism, subalternity, and critical marketing; Introduction; Eurocentrism and its limitations; Postcolonial theory; Modernity and colonial violence; Ambivalence and hybridity; Subalternity; Conclusion; References; Chapter 4: Feminist perspectives in marketing: past, present, and future; Introduction; What is feminism?; The origins of feminism: the first wave (1840-1920)
Chapter 6: Critical macromarketing, sustainable marketing, and globalizationIntroduction; Critical macromarketing; Political dimension; Economic dimension; Technological dimension; Functions of the DSP; Sustainability; Globalization; Economic; Political; Cultural; Technology; Conclusion; References; Chapter 7: Critical perspectives on place marketing; Introduction; The historical development of place marketing; Conventional marketing perspectives to places; Unveiling place marketing's 'conventional wisdom'; The first generation of critique
Place marketing ignores the complexity of place and culturePlace marketing is elitist and socially regressive; Place marketing misinterprets place competition; Place marketing produces 'sameness'; The second generation of critical voices; New empirical perspectives and 'situated' critique; Refining the critical toolkit: research methods approaches and themes; Innovation from within: the way forward; References; Chapter 8: Critical arts marketing; Introduction; The development of arts marketing theory and practice; Current areas of research; The arts versus markets debate
Second-wave feminism (1960-1988)Third-wave feminism (1988-2010); Fourth-wave feminism (2010-present); Future research directions; Media representation and a rise of selfie culture; Technologized body and enterprising self; Home and quantified life; Conclusion; Note; References; Chapter 5: Critical social marketing: reflections, introspections, and future directions; Introduction; A (very) brief history of social marketing; The emergence of critical social marketing; Contemporary critical social marketing; Future directions; References
Summary The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally
Notes Creativity in marketing practice
Print version record
Subject Marketing.
Genre/Form Electronic books
Form Electronic book
Author Denegri-Knott, Janice
Higgins, Matthew.
Varman, Rohit.
ISBN 1317247299