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Book Cover
Author Bidyarthi, H. M. Jha, author

Title Countering disruptive innovation strategy in Indian passenger car industry : a case of Maruti Suzuki India Limited / H.M. Jha 'Bidyarthi', Ashish K. Srivastava, P.V. Bokad, L.B. Deshmukh & S.M. Mishra
Published [London] : SAGE, 2016
Online access available from:
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Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary Origin of Indian passenger car industry dates back to the year 1928. First 55 years saw negligible to slow growth in this industry till Maruti Udyog Ltd, later named as Maruti Suzuki India Ltd (MSIL) was incorporated in 1983. The MSIL, through its wide range of cars across different segments spread over 15 brands and over 150 variants, became the leader of the Indian car market during the next two-and-a-half decades. Suddenly, the MSIL showed a significant fall from over half of its share (53.13 per cent) of Indian car market to a market share of 44.9 per cent in the fiscal year 2010-2011, despite robust growth of 21.6 per cent of MSIL in the fiscal year 2010-2011
Notes Originally Published in: 'Bidyarthi', H. M. J., Srivastava, A. K., Bokad, P. V., Deshmukh, L. B., & Mishra, S. M. (2014). Countering disruptive Innovation strategy in Indian passenger car industry: A case of Maruti Suzuki India Limited. South Asian Journal of Business and Management Cases, 3(2), 119-128. DOI: 10.1177/2277977914548343
Description based on online resource; title from home page (viewed on April 25, 2016)
Subject Strategic planning -- Case studies.
Competition -- Case studies.
Automobile industry and trade -- India -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Srivastava, Ashish K., author
Bokad, P. V., author
Deshmukh, L. B., author
Mishra, S. M., author
ISBN 9789351503415 (ebook)