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Book Cover
E-book
Author DeTienne, Kristen Bell, author

Title The Hewlett-Packard and Compaq merger : a case study in business communication / Kristen Bell DeTienne, Charlotte L. Hoopes
Published London : NeilsonJournals Publishing, 2009

Copies

Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary This case examines the business communication issues surrounding the Hewlett-Packard and Compaq merger. The article focuses on the way in which HP communicated with key groups throughout the merger. On September 5, 2001, Hewlett-Packard announced its agreement to buy Compaq in an all-stock transaction valued at $25 billion. Considering the deal's size and the poor history of tech mergers, the deal was, from the start, a long shot. Spearheaded by HP chairman and CEO Carly Fiorina, the largest deal in tech sector history was initially met with skepticism by many investors and employees of the two companies. However, the deal's greatest opposition came when heirs of HP's founders joined forces in their opposition of the merger. Their disapproval of the deal threatened the actual purchase from even taking place, in addition to threatening the success and future of Fiorina herself
Notes Originally Published InDeTienne, K. B., & Hoopes, C. L. (2009). The Hewlett-Packard and Compaq merger: A case study in business communication. Journal of Organizational Behavior Education, 2(1), 27-46. JOBE2-0CS2
Description based on XML content
Subject Hewlett-Packard Company -- Case studies
Compaq Computer Corporation -- Case studies
SUBJECT Compaq Computer Corporation fast
Hewlett-Packard Company fast
Subject Computer industry -- United States -- History
Consolidation and merger of corporations -- United States -- Case studies
High technology industries -- United States -- Case studies
Corporate culture -- Case studies
Computer industry -- United States -- Case studies
Computer industry
Consolidation and merger of corporations
Corporate culture
High technology industries
United States
Genre/Form Case studies
History
Case studies.
Études de cas.
Form Electronic book
Author Hoopes, Charlotte L., author
ISBN 9781526461957
1526461951