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Author
Dickson, Peter R.
Title
Point-of-purchase behavior and price perceptions of supermarket shoppers / by Peter R. Dickson and Alan G. Sawyer
Published
Cambridge, Mass. : Marketing Science Institute, 1986
Copies
Location
Call no.
Vol.
Availability
WATERFT BUSINESS
658.8342 Dic
AVAILABLE
Description
50 pages : illustrations ; 28 cm
Series
Report / Marketing Science Institute ; no. 86-102
Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 86-102
Notes
On cover: Marketing Science Institute research program
Bibliography
Bibliography: pages 48-49
Subject
Consumers' preferences.
Prices.
Supermarkets.
Author
Sawyer, Alan G., 1943-
Marketing Science Institute (Cambridge, Mass.))
ISBN
9997059379
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