Limit search to available items
Book Cover
Author Ding, Min, 1967-

Title The bubble theory : towards a framework of enlightened needs and fair development / Min Ding
Published Cham ; New York : Springer, [2014]
Online access available from:
Springer eBooks    View Resource Record  


Description 1 online resource (viii, 63 pages) : color illustrations
Series SpringerBriefs in business, 2191-5482
SpringerBriefs in business.
Contents Background -- Pursuit of Immortal Humanity -- Heuristic-based Approaches -- Needs-based Approaches -- Role of Private Sector -- Role of Public Sector
Summary "The term sustainable development (SD) has now become a ubiquitous idea, philosophy, and guiding principle in our society. Governments, business, NGOs and individuals have embraced the mindset, and even the education institutions talk about graduating young people with sustainability in their DNA. Despite its noble origin, however, sustainable development is a concept that embodies compromise. This compromise has led to a term that is devoid of scientific foundation and actionable guidelines. In this volume, Min Ding offers an alternative to SD, introducing a framework, which he calls the Bubble Theory, built on three layers: the symbiotic duo (subconscious desires at the self and species levels); enlightened needs (manifested desires of the self and species beyond basic survival and procreation), and human development principles (with fair development as the ideal principle for the present). These fundamental concepts of enlightened needs (EN) and fair development (FD) have profound implications for both the theory and application of new practices in business and policymaking."--Publisher's website
Analysis Development Economics
Endogenous growth (Economics)
Economics/Management Science
Emerging Markets/Globalization
Economic Growth
Bibliography Includes bibliographical references
Notes Online resource; title from PDF title page (SpringerLink, viewed July 17, 2013)
Subject Sustainable development.
Form Electronic book
LC no. 2013940750
ISBN 9783319009216 (electronic bk.)
3319009214 (electronic bk.)