Limit search to available items
Book Cover
Book
Author Quelch, John A.

Title Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik
Published Homewood, IL : Irwin, [1993]
©1993

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8 Que/Mmt  AVAILABLE
Description xiii, 848 pages : illustrations ; 27 cm
Series Irwin series in marketing
Irwin series in marketing.
Notes Includes index
Bibliography Includes bibliographical references (page 832)
Subject Marketing -- Management -- Case studies.
Marketing -- Management.
Author Dolan, Robert J.
Kosnik, Thomas J.
LC no. 92031499
ISBN 0256109559