| Description |
1 online resource (461 pages) |
| Contents |
Cover; Multinational Strategic Management; Title Page; Copyright Page; Dedication; Table of Contents; Preface; A Rapidly Changing, Highly Competitive Context; An Integrative, Many-Dimensional Process; The Intended Readership; Meeting the Challenges of Managing Across National Boundaries and Cultures; Acknowledgments; Part I: Introduction; Chapter 1. An Integrative Entrepreneurial Process; An Entrepreneurial Perspective; The Multinational Strategic Leadership and Management Processes; Formulating Strategic Frameworks Within Different Time Perspectives |
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The Processes at Work: Implementing StrategiesManaging Diversity in a Balanced Way; The Useful but Limited Role of Adaptive Common Frameworks; Contingency Processes: A Powerful, Widely Used Common Framework; Summary; Review Questions; Exercises; Chapter 2. An Enterprise's Multinational Strategic Framework; Enterprise-Wide Situations; Strategic Business Unit (SBU) Situations; Developing the Specifics of Strategic Frameworks: The Synthesis; Evaluating Alternatives; Financial Analysis and Evaluation Techniques and Tools; Enabling Functional /Operations Situations |
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Integrative Strategic Management at ToyotaSummary; Review Questions; Exercises; Chapter 3. Specific Decisions, Tasks, and Activities; The Basic Strategic Decision to Go Multinational; Key Marketing and Production/Operations Enabling Tasks; Supply Chain Management; Strategic Alliances; Summary; Review Questions; Exercises; Chapter 4. Structured Analysis of Rapidly Changing Multinational Situations; Critical Factors Affecting the General External Multinational Environment; Critical Factors Affecting Industry and Competitive Market Environment |
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Critical Factors Affecting the Internal Company EnvironmentSummary; Review Questions; Exercises; Part II: Making Strategies Work-Business Process Enablers; Chapter 5. Enabling Multinational Marketing Processes; Multinational Marketing; Exercise: Identifying Products or Services to Be Offered: A Short-Term Perspective; Identifying Products or Services to Be Offered: A Longer-Term Perspective; Entry/Operating Method; Summary; Review Questions; Exercises; Chapter 6. Enabling Multinational Production/Operations Processes; Multinational Production/Operations |
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Overall Production/Operations StrategiesOverall Strategies for Product or Service Design and Development; Designing Production/Operations Systems; Planning and Managing Production/Operations; Analyzing Situation Factors; Exercises: Selected Production/Operations Situations; Integrating Functional Strategies, Plans, Programs, and Budgets; Summary; Review Questions; Exercises; Chapter 7. Enabling Advanced Technologies: Telecommunications and Computer Information Systems; Telecommunications; Worldwide Information Systems; Diffusion of Technology in Developing Countries; Summary; Review Questions |
| Summary |
Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The result is invaluable as a preparatory overview for novices and as a guidebook for business practitioners. Mixing basic management and leadership perspect |
| Notes |
Exercises |
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Print version record |
| Form |
Electronic book
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| Author |
Mockler, Robert
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Dologite, Dorothy G
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| ISBN |
9781317719458 |
|
131771945X |
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