| Description |
1 online resource (xvii, 327 pages) : illustrations |
| Contents |
Cover; Half Title; Title Page; Copyright Page; Table of Contents; Preface; List of Figures; Part 1 Understanding Transmedia Storytelling; Chapter 1 One Story; What Is Transmedia?; The Producers Guild Definition; Transmedia, Intellectual Property and Franchises; Stumbling Toward Transmedia; Transmedia Storytelling for Producers; The Role of the Transmedia Producer; Finding the Idea; Determining the Scope/Setting the Budget; Building the Team; Setting the Schedule; Overseeing Production; Audience, Presentation and Platforms; Presentation and Platform; Transmedia for Creatives |
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A Story for All ScreensOne World, Many Stories; Adaptation vs. Extension vs. Expansion; Adaptation; Extension; Expansion; Where to Start; Finding the Starting Concept; Reboot and Reinvention; Cornerstone Platform/Property; Story and Medium; Audience and Medium; Development, Production and Medium; Engagement and Participation; Chapter 2 Worldbuilding and Key Story Elements; The Challenge of Transmedia Development; Development Processes; Bottom-Up Creation; Top-Down Crafting; Weaving the Universe; Economic Issues; Cultural Impact; Cast of Characters; Platform Implications; Two Weaving Examples |
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Story Universe vs. The StoryworldBuilding Blocks; Physical Geography; Culture; History; Mythology and Cosmology; Key Story Elements; Story/Theme; Plot; Characters; Setting; Style/Tone; More to Explore; Chapter 3 Storytelling and Narrative Continuity; Driving the Story; Genre Types; Plotting Points and Curves; World Out of Balance; The Beginning and End of Our Universe; Entry Points; Entry Into LOST; Entry Into Avatar; Managing Multiple Entry Points; Endings; Narrative Coherence; Continuity, Canon, and Consistency; Continuity; Canon; Part 2 Many Media |
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Chapter 4 Motion Pictures and Visual StorytellingHow Fast? Speed; How Much? Duration; How Big? Shot Size; Why Film?; Basics of Film Storytelling and Structure; Story Structures; Turning the Plot Curve Upside Down; Three-Act Structure in Film; Key Transmedia Elements and Motion Pictures; Theme/Story; Plot; Character; Setting; Style/Tone; Presenting a Visual Story with Words; Loglines; Outlines; Story Summaries; Synopsis; Treatments; Scripts/Screenplays; Proposals; Film Production Realities; A Film's Life Cycle; Development; Preproduction; Production; Postproduction |
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Marketing/Exhibition/DistributionFilm Franchises and Sequels; Film and Transmedia; Visual Storytelling; Film and Other Media; Interview: Phil Hay; Chapter 5 Television and Serialized Storytelling; Basics of Television Storytelling; Structured Acts; A Story ... and a B Story, C Story, D and Sometimes E!; Act Breaks and Bridging the Gaps; Episodic vs. Serialized Storytelling; Arcs: The Long and Short of It; Procedurals and the Best of Both Worlds; Formats and How Long It Takes; Spirals of Conflict; It's All About the Timing; Why Television Loves Genres; Key Transmedia Elements and Television |
| Summary |
"Don't restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Transmedia: One Story - Many Media gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today's audience for its favorite creative property. This, the first primer in the field for both producers and writers, teaches you how to: - Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives - Create writing and production bibles for transmedia property - Monetize your stories across separate media channels - Manage transmedia brands, marketing, and rights - Work effectively with writers and producers in different areas of production - Engage audiences with transmedia storytelling Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure to be enduring topic in modern media"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Mass media -- Marketing
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Convergence (Telecommunication)
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BUSINESS & ECONOMICS -- Advertising & Promotion.
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Convergence (Telecommunication)
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Mass media -- Marketing
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| Form |
Electronic book
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| Author |
Niederman, Michael, 1958-
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Fry, Michael, 1966-
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Steiff, Josef
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| ISBN |
9781136071423 |
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1136071423 |
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9780240824758 |
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024082475X |
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9780240824420 |
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0240824423 |
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