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Authors (Last name first) (1-4 of 4)
Doyle, Peter, 1943-2003.
1
1998
Innovation in marketing
Oxford ; Boston : Butterworth-Heinemann, 1998
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MELB
658.8 Doy/Iim
AVAILABLE
2
2003
Marketing management : a strategic, value-based approach
Whitwell, Greg, author
[First] Australian edition
Milton, Qld. : John Wiley & Sons Australia, 2003
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MELB
658.802 Whi/Mma
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3
2000
Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter, 1943-2003.
Chichester ; New York : Wiley, [2000]
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MELB
658.802 Doy/Vbm
AVAILABLE
4
2008
Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter, 1943-2003.
Second edition
Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2008]
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