| Description |
xvi, 230 pages ; 24 cm |
| Series |
PR in practice series |
|
PR in practice series.
|
| Contents |
App. 4. International Federation of Journalists |
|
Pt. 1. Working with Europe's media -- 1. What do we mean by Europe? -- 2. The European media landscape -- 3. The European press office -- 4. Press releases etc -- 5. Television in Europe -- 6. Radio : the neglected medium -- Pt. 2. Europe's media : country by country -- Albania -- Armenia -- Austria -- Azerbaijan -- Belarus -- Belgium -- Bosnia and Herzegovina -- Bulgaria -- Croatia -- Cyprus and the Turkish Republic of Northern Cyprus -- Czech Republic -- Denmark -- Estonia -- Finland -- France -- Georgia -- Germany -- Greece -- Hungary -- Iceland -- Ireland -- Italy -- Latvia -- Lithuania -- Luxembourg -- Macedonia -- Malta -- Moldova -- The Netherlands -- Norway -- Poland -- Portugal -- Romania -- Russia -- Serbia and Montenegro -- Slovakia -- Slovenia -- Spain -- Sweden -- Switzerland -- Turkey -- Ukraine -- United Kingdom -- App. 1. Europewide media -- App. 2. European Broadcasting Union : active members -- App. 3. European and international organizations based in Europe |
| Summary |
"Communicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, campaigners and journalists need to adapt their methods to the complex environment that is the new Europe, avoiding pitfalls and adopting innovative strategies." "Drawing on their combined experience of working in European journalism and PR, the authors provide a guide to dealing with Europe's media, from the practical aspects of producing written material in different languages to guidelines for managing multi-lingual press conferences. Packed with practical advice, tips and warnings, it covers techniques for getting stories into Europe's press and onto its radio and television stations, and offers a handy overview of the main European institutions and media, including lists of useful addresses." "Written with multiple audiences in mind, this practical and accessible guide is an ideal reference source for PR practitioners, journalists or anyone working with the European media, as well as students of public relations and journalism."--BOOK JACKET |
| Notes |
Includes index |
| Subject |
Public relations -- Cross-cultural studies.
|
|
Public relations -- Europe.
|
| Author |
Drake, Alun.
|
| LC no. |
2004006457 |
| ISBN |
0749442263 paperback |
|
