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Book Cover
Book
Author Duboff, Robert S., 1948-

Title Market research matters : tools and techniques for aligning your business / Robert Duboff, Jim Spaeth
Published New York : Wiley, [2000]
©2000

Copies

Location Call no. Vol. Availability
 MELB  658.83 Dub/Mrm  AVAILABLE
Description vii, 312 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index
Subject Marketing research.
Author Spaeth, Jim, 1949-
LC no. 00025183
ISBN 0471360058 cloth alkaline paper