Description |
xxv, 406 pages : illustrations ; 24 cm |
Contents |
Machine derived contents note: Part I. Introduction to Master Data Management and Customer Data Integration -- Chapter 1. Overview of Master Data Management and Customer Data Integration -- Chapter 2. CDI: Overview of Market Drivers and Key Challenges -- Chapter 3. Challenges, Concerns, and Risks of Moving Toward Customer Centricity -- Part II. Architectural Considerations -- Chapter 4. CDI Architecture and Data Hub Components -- Chapter 5. Architecting for Customer Data Integration -- Chapter 6. Data Management Concerns of MDM/CDI Architecture -- Part III. Data Security, Privacy, and Regulatory Compliance -- Chapter 7. Overview of Risk Management for Integrated Customer Information -- Chapter 8. Introduction to Information Security and Identity Management -- Chapter 9. Protecting Content for Secure Master Data Management -- Chapter 10. Enterprise Security and Data Visibility in Master Data Management Environments -- Part IV. Implementing Customer Data Integration for the Enterprise -- Chapter 11. Project Initiation -- Chapter 12. Customer Identification -- Chapter 13. Beyond Party Match: Merge, Split, Party Groups, and Relationships -- Chapter 14. Data Governance, Standards, Information Quality, and Validation -- Chapter 15. Data Synchronization -- Chapter 16. Additional Implementation Considerations -- Part V. Market, Trends, and Directions -- Chapter 17. MDM/CDI Vendors and Products Landscape -- Chapter 18. Where Do We Go From Here? -- Appendix A. List of Acronyms -- Appendix B. Glossary of Terms -- Appendix C. Regulations and Compliance Rules Impacting Master Data Management and Customer Data Integration Projects |
Summary |
"Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework." "Learn to build and use customer hubs and associated technologies, secure and protect confidential corporate and customer information, provide personalized services, and set up an effective data governance team."--BOOK JACKET |
Notes |
Includes index |
Subject |
Customer relations -- Data processing.
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Data warehousing.
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Author |
Dubov, Lawrence.
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LC no. |
2007017816 |
ISBN |
0072263490 (alk. paper) |
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9780072263497 (alk. paper) |
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