| Description |
1 online resource (334 pages) : illustrations |
| Series |
Green marketing |
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Green marketing
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| Contents |
Cover -- Table of contents -- Introduction -- Chapter 1: Introduction to the conceptof sustainability -- 1.1 The concept of sustainability -- 1.2 Problem statement -- 1.3 Social-economic effects making sustainable acting difficult -- 1.4 different ways to measure the sustainability of a product -- 1.5 Eco-efficiency vs. Eco-effectiveness -- Chapter 2: Corporate Sustainability -- 2.1 An introduction to corporate sustainability -- 2.2 Th e emergence of sustainability in business -- 2.3 Moving from Obligation to Opportunity -- 2.4 The Triple Bottom Line Framework |
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2.5 Sustainable Innovation: Challenges and Opportunities -- Chapter 3: What is innovation? -- 3.1 The term innovation -- 3.2 Types of Innovation -- 3.3 The (closed) innovation process -- 3.4 The open innovation process -- Chapter 4: Systematic Innovation -- 4.1 Introduction to systematic innovation -- 4.2 Concept of Systematic Innovation -- 4.3 Internal Sources for Innovation -- 4.4 External Sources for Innovation -- Chapter 5: Entrepreneurial Management -- 5.1 The significance of entrepreneurial management -- 5.2 Managing an existing firm -- 5.2.1 Change, hit the ground running |
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5.2.2 From Threat to Opportunity -- 5.2.3 Management Structure -- 5.3 Managing Start-ups -- 5.3.1 The idea -- 5.3.2 Focus on the market -- 5.3.3 Human Resources -- 5.3.4 Financing -- Chapter 6: Innovation Strategies -- 6.1 The significance of innovation strategies -- 6.2 Going All-In ("Being fustest with the mostest") -- 6.3 Hit them where they ain't -- 6.4 Finding a Niche -- 6.5 Disruptive Innovation -- Chapter 7: Fostering Innovation -- 7.1 Innovation is Change -- 7.2 Required capabilities to innovate successfully -- 7.2.1 Time and Space -- 7.2.2 Maximize Diversity |
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7.2.3 Interaction and Connection -- Chapter 8: The Birth of the iPod -- Chapter 9: Identification of sustainability issues -- 9.1 Creative problem solving -- 9.2 The creative problem solving process -- 9.3 Questioning techniques to identify a problem -- 9.4 Analytical techniques to identify a problem -- 9.5 techniques to visualize a problem -- Chapter 10: Introduction to customer insight -- 10.1 Customer insight -- 10.2 Incorporation of Customer Insight in the Market Research Process -- 10.3 Taking advantage of the customer knowledge -- 10.4 The phase concept of customer insight |
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Chapter 11: Ideation -- 11.1 Ideation and creativity techniques -- 11.2 Creative-Intuitive Methods -- 11.3 Analytical-Systematic Methods -- 11.4 What should be used when? -- 11.5 Sustainable innovation workshops -- Chapter 12: Idea evaluation -- 12.1 Pre-Selection of ideas -- 12.2 Decision-making methods -- 12.3 Evaluation of ideas -- Chapter 13: Social and environmental management -- 13.1 Quality management: Product and process aspects -- 13.2 Social Responsibility -- 13.3 ecological Management -- 13.4 Life cycle assessment -- Chapter 14: Cradle to Cradle |
| Summary |
With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately - they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company's triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced. In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process: -Awareness of a sustainability problem -Identification & Definition of the problem -Ideation & Evaluation of the solutions -Testing & Enrichment of the solutions -Implementation of the solutions & Green Marketing |
| Notes |
Online resource; title from PDF title page (EBSCO, viewed July 19, 2017) |
| Subject |
Green marketing.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Green marketing
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| Form |
Electronic book
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| Author |
Scholz, Ulrich
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Becker, Joachim H
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Dun, Rob van
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| ISBN |
9783828866553 |
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3828866557 |
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