Book Cover
Author Cerra, Allison, author

Title Transforming business : big data, mobility, and globalization / Allison Cerra, Kevin Easterwood, Jerry Power
Published Indianapolis, IN : Wiley, [2013]
Online access available from:
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Description 1 online resource (xx, 236 pages) : illustrations
Contents Part 1. The Technology Trends -- The Mobile Movement -- The Cloud Conundrum -- The Data Deluge -- The Collaboration Craze -- Part 2. The New Workforce -- The Architects -- The Tightrope Walkers -- The Storytellers -- The Venture Capitalists -- The Endangered Species -- Part 3. The New Face of Business and Industry -- The Culture Recipe -- The Small Business Dream -- The New Civil War -- The Global Race -- Epilogue. The Next Decade
Summary "Based on the findings of an extensive research project that surveyed more than 5,500 enterprise employees and functional decision makers across the United States and China, Transforming Business: Big Data, Mobility and Globalization explores the influence of technology in the workplace and the implications to company culture, functional responsibilities and competitive advantage. This in-depth analysis illuminates emerging technological trends, the changing workforce, and the shifting face of business and industry while offering prescriptive guidance to leaders. This book: Addresses how new technology trends - including mobility, cloud, big data and collaboration - are fundamentally changing the way work is conducted and how company leadership can tap into these trends to affect positive cultural reform ; Examines how the introduction of new technologies and the emergence of new business models are shifting traditional organizational roles, including HR, marketing, finance, and IT ; Takes an in-depth look at how the next-generation of top talent, represented by college students at the top universities, view their future workplace environment and how technology can become a meaningful magnet for recruitment and retention ; Zeroes in on how the integration of technology into the workplace differs between the United States and China and the implications to the global marketplace. What emerges from this book is an evolved role for company leadership, one of significant strategic value as cultural stewards capable of generating sustainable advantage for their companies in the most competitive market witnessed in decades."--Publisher's website
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Business -- Technological innovations.
Information technology -- Management.
Mobile communication systems.
Form Electronic book
Author Easterwood, Kevin, author
Power, Jerry, author
ISBN 1118519728 (electronic bk.)
1118583035 (ebk)
111858323X (ebk)
9781118519721 (electronic bk.)
9781118583036 (ebk)
9781118583234 (ebk)