| Description |
xii, 380 pages : illustrations, maps ; 22 cm |
| Contents |
Introduction: The New China - Profile of an Emerging Marketplace -- Ch. 1. What Is Greater China? -- Ch. 2. Country Profiles: China, Taiwan, Hong Kong -- Ch. 3. The Economic Landscape -- Ch. 4. The Political Landscape -- Ch. 5. The Business Scene -- Ch. 6. China's Five-Part Market -- Ch. 7. Entering the Market -- Ch. 8. Channels of Distribution -- Ch. 9. Advertising and Promotion -- Ch. 10. Shipping and Documentation -- Ch. 11. Banking and Insurance -- Ch. 12. Smart Strategies for Investors -- Ch. 13. Building Partnerships in the PRC -- Ch. 14. Organizing for Venture Start-Up -- Ch. 15. Inside the Chinese Enterprise -- Ch. 16. Transferring Technology to China -- Ch. 17. Operating a Venture in China -- Ch. 18. Communicating with the Chinese -- Ch. 19. Negotiating in China -- Ch. 20. Etiquette and Protocol -- Appendix: China Business Information Sources |
| Summary |
Westerners have been trying to build profitable business relationships with China for over 150 years. Yet few of them have successfully penetrated this "market of one billion." Today, an increasing number of companies are reaping huge profits due to sweeping economic reform in the People's Republic, and the merging of Hong Kong, Taiwan, and China into a financial and manufacturing powerhouse. Here's a complete guide to selling to and investing successfully in the booming region of "Greater China." Packed with case histories of companies who are reaping high profits in this region, this comprehensive resource provides dozens of business-tested strategies and proven techniques for successfully investing and manufacturing in the China Triangle |
| Analysis |
China |
|
Hong Kong |
|
Investment |
|
Taiwan (China) |
| Notes |
Includes index |
| Subject |
Intercultural communication.
|
|
Investments, Foreign -- China -- Hong Kong.
|
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Investments, Foreign -- China.
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Investments, Foreign -- China -- Hong Kong.
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Investments, Foreign -- Taiwan.
|
| SUBJECT |
China -- Economic conditions http://id.loc.gov/authorities/subjects/sh85024011 -- 1976-
|
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China -- Economic conditions -- 1976-2000.
http://id.loc.gov/authorities/subjects/sh85024017
|
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China -- Commerce.
http://id.loc.gov/authorities/subjects/sh2008114658
|
|
Hong Kong (China) http://id.loc.gov/authorities/names/n92004431
|
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Hong Kong (China) http://id.loc.gov/authorities/names/n92004431 -- Commerce.
http://id.loc.gov/authorities/subjects/sh99001412
|
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Hong Kong (China) -- Economic conditions.
http://id.loc.gov/authorities/subjects/sh2008115358
|
|
Taiwan -- Commerce.
http://id.loc.gov/authorities/subjects/sh2008117221
|
|
Taiwan -- Economic conditions -- 1975-
http://id.loc.gov/authorities/subjects/sh85131979
|
| LC no. |
94021176 |
| ISBN |
0131251880 |
|
