| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
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| Summary |
Few companies have come to dominate a market segment the way Dell Computer Corporation has made its imprint on desktop and notebook computers. While growing revenues from $6 million in 1985 to $33.7 billion in 2002, Michael Dell could never completely shake the sensation that he and his business partners had yet to "define their soul." What he wanted, more than growth or innovation, was a statement of corporate philosophy that would define for the world who Dell Computers was and would hope to become. This case explores the process by which Michael Dell and Kevin Rollins, his president and COO, would draft and communicate their values |
| Notes |
Originally published: Escamilla, E., Celada, C., & ORourke, J. S. (2003). The soul of Dell: The value of corporate philosophy statements. 03-04. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
|
Description based on XML content |
| Subject |
Dell Computer Corp.
|
| SUBJECT |
Dell Computer Corp. fast |
| Subject |
Computer industry.
|
|
Mission statements.
|
|
Computer industry
|
|
Mission statements
|
| Genre/Form |
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Celada, Celina, author
|
|
O'Rourke, James S., 1946- author.
|
| ISBN |
9781526406682 |
|
1526406683 |
|
