| Description |
1 online resource (76 pages) |
| Series |
Journal of Product & Brand Management. No. 6 ; vol. 13 |
|
Journal of Product & Brand Management. No. 6 ; v. 13
|
| Contents |
Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
| Summary |
Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004 |
| Bibliography |
Includes bibliographical references |
| Notes |
English |
|
Print version record |
| Subject |
New products -- Marketing
|
|
Pricing.
|
|
BUSINESS & ECONOMICS -- Sales & Selling -- Management.
|
|
New products -- Marketing
|
|
Pricing
|
| Form |
Electronic book
|
| Author |
Estelani, Hooman
|
|
Maxwell, Sarah
|
| ISBN |
1845440250 |
|
9781845440251 |
|
1845441893 |
|
9781845441890 |
|
1280514507 |
|
9781280514500 |
|
9786610514502 |
|
661051450X |
|
