I: Background -- A new dealer to the core -- Politics" war by different means -- II: A postgraduate course in political science -- Boulwarism -- The plant tour -- Schools, classes, and trains -- III: An apprenticeship for public life -- The campaign -- Allies -- The speech -- Two unions -- The art of negotiation -- IV: Encouraging an increasing majority of citizens -- The campaign continues -- The presidential bug -- A president's vision
Summary
Based on a newly discovered collection of private papers as well as interviews and corporate documents, Thomas W. Evans links the eight years (1954-1962) in which Reagan worked for General Electric-acting as host of its television program, GE Theater, and traveling the country as the company's public-relations envoy-to his conversion to conservatism. Evans particularly focuses on the profound influence of GE executive Lemuel Boulware, who would become Reagan's political and ideological mentor. Known for his innovative corporate strategies to win over workers and his tough stance agains
Bibliography
Includes bibliographical references (pages 277-283) and index
