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Book Cover
E-book
Author Towner, Emil B., author

Title Technical marketing communication : a guide to writing, design, and delivery / Emil B. Towner, Heidi L. Everett
Edition First edition
Published New York, NY : Business Expert Press, 2016
Online access available from:
Business Expert Press e-books    View Resource Record  

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Description 1 online resource (1 volume) : illustrations
Series Corporate communication collection
Corporate communication collection.
Contents Part I. Merging technology and marketing -- 1. Technology and communication -- 2. Marketing and promotion -- 3. Technical marketing -- Part II. Writing and designing technical marketing communication -- 4. Working with words -- 5. Working with design -- Part III. Delivering technical marketing communication -- 6. Delivery -- Bibliography -- Index
Summary This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. In particular, this book is beneficial to the following readers: Marketing professionals promoting technical products and services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback. Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training. Entrepreneurs, nonprofit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can use immediately. After reading this comprehensive, yet concise, guide, you will be equipped to engage in every aspect of technical marketing and promotion--including planning, writing, designing, and delivery
Bibliography Includes bibliographical references and index
Notes Description based on online resource; title from title page (Safari, viewed April 27, 2016)
Subject Communication in marketing.
Communication of technical information.
Technological innovations -- Marketing.
Form Electronic book
Author Everett, Heidi L., author
ISBN 1631572679
9781631572678