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Author Segal-Horn, Susan.

Title The dynamics of international strategy / Susan Segal-Horn and David Faulkner
Published London : International Thomson Business, 1999


Location Call no. Vol. Availability
 MELB  658.049 Seg/Doi  Unavailable C19
Description x, 286 pages ; 24 cm
Contents 1. Introduction. -- pt. 1. The nature of international strategy. 2. The context and economics of international strategey. 3. Regional strategy. 4. The dynamics of international competition. 5. The role of culture in international strategy. -- pt. 2. Issues of co-ordination. 6. The international corporate structure model. 7. Multidomestic form. 8. The global and international exporter forms. 9. The transnational form. -- pt. 3. New pathways. 10. International strategy in services. 11. Co-operation in international strategy. 12. The management of international strategic alliances. 13. International strategy and learning. 14. Conclusion: looking forward
Summary "Most business decisions are taken in an international context and often involve a consideration of changing international conditions. The Dynamics of International Strategy will help the reader to understand the development of international trade; the role of multinationals in international trade and how to structure and develop organizations to meet changes in the international competitive environment. By addressing topics such as globalization, regional trading blocs and co-operative as well as competitive approaches to international strategy, this book demonstrates powerfully how international strategy affects us all."--BOOK JACKET
Bibliography Includes bibliographical references (pages [269]-278) and index
Subject International business enterprises -- Management.
Strategic planning.
Author Faulkner, David, 1957-
ISBN 1861520158 (paperback)