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Book Cover
Book
Author Feinglass, Art, 1949-

Title The public relations handbook for nonprofits : a comprehensive and practical guide / Art Feinglass ; foreword by Naomi Levine
Edition First edition
Published San Francisco, Calif. : Jossey-Bass ; Chichester : John Wiley [distributor], 2005

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Location Call no. Vol. Availability
 MELB  659.2 Fei/Prh  UNAVAILABLE C19
Description xxi, 311 pages : illustrations ; 25 cm
Contents Foreword / Naomi Levine -- Pt. 1. Getting started -- 1. Identifying target markets -- 2. Setting goals, clarifying the message, and creating the PR plan -- Pt. 2. The PR toolkit -- 3. Choosing the right spokesperson -- 4. Writing and placing the new release -- 5. Maximizing alternative press tools -- 6. Crafting press kits -- 7. Creating brochures -- 8. Communicating through newsletters -- 9. Producing annual reports -- 10. Making direct mail work -- 11. Understanding advertising -- 12. Pitching and placing : radio -- 13. Pitching and placing : television -- 14. Producing videos and DVDs -- 15. Using the Internet -- 16. Planning dinners and special events -- Pt. 3. Monitoring the PR campaign -- 17. Reviewing and revising the PR plan -- 18. Reporting to stakeholders -- Conclusion : bringing it all together
Notes Includes index
Subject Nonprofit organizations -- Public relations.
Nonprofit organizations.
Public relations.
LC no. 2005006219
ISBN 0787974544 (alk. paper)