Description |
xxi, 311 pages : illustrations ; 25 cm |
Contents |
Foreword / Naomi Levine -- Pt. 1. Getting started -- 1. Identifying target markets -- 2. Setting goals, clarifying the message, and creating the PR plan -- Pt. 2. The PR toolkit -- 3. Choosing the right spokesperson -- 4. Writing and placing the new release -- 5. Maximizing alternative press tools -- 6. Crafting press kits -- 7. Creating brochures -- 8. Communicating through newsletters -- 9. Producing annual reports -- 10. Making direct mail work -- 11. Understanding advertising -- 12. Pitching and placing : radio -- 13. Pitching and placing : television -- 14. Producing videos and DVDs -- 15. Using the Internet -- 16. Planning dinners and special events -- Pt. 3. Monitoring the PR campaign -- 17. Reviewing and revising the PR plan -- 18. Reporting to stakeholders -- Conclusion : bringing it all together |
Notes |
Includes index |
Subject |
Nonprofit organizations -- Public relations.
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Nonprofit organizations.
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Public relations.
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LC no. |
2005006219 |
ISBN |
0787974544 (alk. paper) |
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