| Description |
xvii, 295 pages : illustrations ; 24 cm |
| Series |
Routledge e-business series |
|
Routledge e-business series.
|
| Contents |
Key issues and success factors in e-retailing -- The world of e-retailing -- What is e-retail? -- Disadvantages of e-retailing for retailers -- Advantages of e-retailing for retailers -- The (e-)retail mix -- Growth and prospects for e-retail |
| Summary |
"This much needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also available online |
|
Print version record |
| Subject |
Internet marketing.
|
|
Electronic commerce.
|
|
Retail trade -- Computer network resources.
|
|
Teleshopping.
|
| Author |
Merrilees, W. J. (William John), 1946-
|
|
Fenech, Tino.
|
|
Ebooks Corporation.
|
| LC no. |
2004003128 |
| ISBN |
0415311411 hardback |
|
041531142X paperback |
|
