Description |
1 online resource (1 volume) : illustrations |
Contents |
Style matters -- What writers do -- Get your bearings -- Make a plan -- Writing basics -- Find your voice -- Watch your tone -- Build a community -- Sell it without selling out -- Touchy subjects -- Make it flow -- The revision process -- Style guides |
Summary |
"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description |
Bibliography |
Includes bibliographical references and index |
Notes |
Online resource; title from title page (Safari, viewed May 23, 2014) |
Subject |
Language and the Internet.
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Online authorship.
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PSYCHOLOGY -- Social Psychology.
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Language and the Internet
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Online authorship
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Form |
Electronic book
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Author |
Lee, Kate Kiefer
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ISBN |
9780133818444 |
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0133818446 |
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0321988191 |
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9780321988195 |
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9780133818413 |
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0133818411 |
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