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Book Cover
E-book
Author Fenton, Nicole

Title Nicely said : writing for the web with style and purpose / Nicole Fenton and Kate Kiefer Lee
Published [San Francisco, Calif.?] : Peachpit Press, ©2014

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Description 1 online resource (1 volume) : illustrations
Contents Style matters -- What writers do -- Get your bearings -- Make a plan -- Writing basics -- Find your voice -- Watch your tone -- Build a community -- Sell it without selling out -- Touchy subjects -- Make it flow -- The revision process -- Style guides
Summary "Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description
Bibliography Includes bibliographical references and index
Notes Online resource; title from title page (Safari, viewed May 23, 2014)
Subject Language and the Internet.
Online authorship.
PSYCHOLOGY -- Social Psychology.
Language and the Internet
Online authorship
Form Electronic book
Author Lee, Kate Kiefer
ISBN 9780133818444
0133818446
0321988191
9780321988195
9780133818413
0133818411
Other Titles Writing for the web with style and purpose