Title Social CRM for dummies / by Kyle Lacy, Stephanie Diamond, and Jon Ferrara

Published Hoboken, N.J. : John Wiley & Sons, ©2013

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Description 1 online resource Series For dummies --For dummies. Contents pt. I. Welcome to the world of social CRM -- pt. II. Building your social CRM strategy -- pt. III. Developing a social and collaborative business -- pt. IV. Measuring the impact of social CRM -- pt. V. The part of tens Summary This guide helps businesses large and small use social media to develop and maintain productive customer relationships Notes Title from title screen Subject Customer relations -- Management. Internet marketing. BUSINESS & ECONOMICS -- Customer Relations. Customer relations -- Management Internet marketing Form Electronic book Author Diamond, Stephanie. Ferrara, Jon. LC no. 2012952204 ISBN 9781118283134 1118283139 9781118284216 1118284216 9781118287040 1118287045

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