Ch. 1. Introduction -- Ch. 2. The Theoretical Basis for Advertising Effects -- Ch. 3. Exposure to Alcohol Images in Mass Media -- Ch. 4. The Experimental Evidence for Media Effects -- Ch. 5. The Macroeconomic Relationship Between Advertising and Consumption -- Ch. 6. Summary and Conclusions
Analysis
Alcoholic drinks Consumption Effects of Advertising
Alcoholic drinks Consumption Effects of Advertising
Bibliography
Includes bibliographical references (pages [155]-185) and indexes