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Book Cover
Author Fletcher.

Title Sidestepping the Elephant Trap of “Technical Language” in Research on HIV Prevention, Through Elicitation of Metaphors / Fletcher
Published [Place of publication not identified] : Sage Publications Ltd, 2017
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Sage Research Methods Cases    View Resource Record  


Description 1 online resource
Summary HIV prevention, like many other areas of work, has its own set of technical terms and commonly-used ways of describing things. So when I began PhD research into the rhetoric and the practice of HIV prevention in Myanmar, I needed to find some way of letting people talk about HIV prevention, without simply reverting to the use of these technical terms and descriptions. So I developed a new data collection method: the development and exploration of metaphors for HIV prevention. This case study reflects on the process, the outcomes, and the challenges of this new method
Notes Title from content provider
Subject HIV (Viruses) -- Prevention -- Research -- Case study
HIV (Viruses) -- Research -- Burma -- Case study
Form Electronic book
ISBN 1526410826