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Author Nijssen, E. J. (Edwin Jacob), 1963-

Title Creating customer value through strategic marketing planning : a management approach / by Edwin J. Nijssen and Ruud T. Frambach
Published Boston : Kluwer Academic Publishers, [2001]


Location Call no. Vol. Availability
 MELB  658.802 Nij/Ccv  UNAVAILABLE C19
Description 152 pages : illustrations ; 25 cm
Bibliography Includes bibliographical references (pages 147-152) and index
Subject Marketing -- Decision making.
Marketing -- Management.
Author Frambach, Ruud T., 1965-
LC no. 00052101
ISBN 0792372727 alkaline paper