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E-book
Author Carayol, Valérie.

Title Communication and PR from a cross-cultural standpoint : practical and methodological issues / Valérie Carayol & Alex Frame
Published Bruxelles ; New York : Peter Lang, [2012]
©2012
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Description 1 online resource
Contents Introduction; PART I. PEOPLE AND CULTURES: LOOKING BEYOND NATIONALITY IN MULTICULTURAL SETTINGS; CHAPTER 1. Beyond Stereotypes: Utilising a Generic Competency Approach to Develop Intercultural Effectiveness; CHAPTER 2. Cultures, Identities and Meanings in Intercultural Encounters: a Semiopragmatics Approach to Cross-Cultural Team-Building; CHAPTER 3. Practical Issues in Cross-Cultural Research Projects; PART II. OBSERVING EMERGING FORMS IN MULTICULTURAL CONTEXTS: TOWARDS A QUALITATIVE APPROACH IN CROSS-CULTURAL RESEARCH
CHAPTER 4. New Challenges in Cross-Cultural Communication StudiesCHAPTER 5. Interview at the Level of the Signifier: An Interplay-of-Practice Approach to Culturing Organizations; CHAPTER 6. Seeking Affective Spaces in Cross-Cultural Research; PART III. CROSS-CULTURAL RESEARCH IN PR: NEW PERSPECTIVES; CHAPTER 7. The Meaning(s) and Making(s) of PR: The Potential for Ethnography within Public Relations Research; CHAPTER 8. Public Relations in France and Romania: a Critical Studies and Mixed Method Analysis; CHAPTER 9. Public Relations, Coming of Age or a Hidden Art? A New Zealand Perspective
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Intercultural communication.
Public relations -- Cross-cultural studies.
Genre/Form Cross-cultural studies.
Form Electronic book
Author Frame, Alex, 1976-
LC no. 2012024059
ISBN 3035303525 (electronic bk.)
9783035303520 (electronic bk.)