| Description |
1 online resource (x, 223 pages) : illustrations |
| Contents |
Cover; Arts marketing; Contents; Biographical notes; 1 Introduction; 2 The marketing of popular music; 3 Marketing in the film industry; 4 The marketing of theatre; 5 The marketing of opera; 6 Marketing and jazz; 7 The theory and practice of visual arts marketing; 8 Museum marketing: understanding different types of audiences; 9 Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective; 10 Key issues in arts marketing; References; Index |
| Summary |
Provides insight into different sectors of the arts, relating marketing policy to practice |
| Bibliography |
Includes bibliographical references (pages 198-217) and index |
| Notes |
Print version record |
| Subject |
Arts -- Marketing
|
|
ART -- Reference.
|
|
ART -- Performance.
|
|
Arts -- Marketing
|
| Form |
Electronic book
|
| Author |
Fraser, Peter
|
|
Özbilgin, Mustafa
|
| ISBN |
9780080472058 |
|
0080472052 |
|
0750659688 |
|
9780750659680 |
|
9781281003225 |
|
1281003220 |
|
