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E-book

Title Masters of advertising copy / edited by J. George Frederick
Published London ; New York : Routledge, Taylor & Francis Group, 2015

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Description 1 online resource
Series Routledge library editions: Marketing ; volume 4
Routledge library editions. Marketing ; v. 4.
Summary This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility
Notes Multivolume collection by leading authors in the field
Subject Advertising copy.
BUSINESS & ECONOMICS -- Advertising & Promotion.
BUSINESS & ECONOMICS -- Marketing -- General.
Advertising copy
Form Electronic book
Author Frederick, J. George (Justus George), 1882-1964, editor.
ISBN 9781315763019
131576301X
9781000084948
1000084949
9781000086737
1000086739
1000082954
9781000082951
Other Titles Advertising copy