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Book Cover
E-book
Author Friedman, John, author

Title Managing sustainability : first steps to first class / John Friedman
Edition First edition
Published New York, NY : Business Expert Press, 2020

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Description 1 online resource (1 volume)
Series Environmental and social sustainability for business advantage collection, 2327-3348
Environmental and social sustainability for business advantage collection.
Contents Cover -- Managing Sustainability: First Steps to First Class -- Contents -- Foreword -- Introduction -- CHAPTER 1: Introduction -- CHAPTER 2: Integrating Sustainability into the Business -- CHAPTER 3: Five Keys to Integrate Sustainability into the Business -- CHAPTER 4: Creating a Leading Program -- CHAPTER 5 : How Sustainability Is Changing Traditional Functions of Business -- CHAPTER 6: What's Next? -- Key Resources -- About the Author -- Index -- Ad Page -- Back Cover
Summary Managing Sustainability: First Steps to First Class provides a compelling case, real- world examples, and the tools to follow a proven strategy for aligning sustainability efforts with existing organizational priorities. This strategy has taken companies from initial conception to the top of the sustainability rankings. Using examples from leading companies, readers will understand how to build programs that drive results and enhance reputation. Bene?ts include enabling companies to attract, hire, retain, and fully engage the best talent, seize the innovation high ground with new and premium products and services, provide access to socially responsible investment capital, implement "best practices," earn license to operate, reduce compliance and regulatory costs, and more. Includes the latest trend to go beyond the organization's own "footprint" to integrate their values into their supply chains and build employee and customer loyalty by empowering these essential stakeholders to live their shared values. Sustainability professionals or business strategists who are seeking to integrate effective programs that match corporate strategy with the purpose and values- driven initiatives that engage employees, build customer loyalty, and improve license to operate will bene?t from the author's more than 30 years' experience in corporate communications, business, and corporate sustainability
Bibliography Includes bibliographical references and index
Notes Online resource; title from title page (Safari, viewed August 31, 2020)
Subject Social responsibility of business.
Sustainability.
Social responsibility of business
Sustainability
Form Electronic book
ISBN 9781951527754
1951527755