Limit search to available items
Book Cover
Book
Author Boush, David M.

Title Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection / David M. Boush, Marian Friestad, Peter Wright
Published New York : Routledge,, [2009]
©2009

Copies

Location Call no. Vol. Availability
 MELB  659.1019 Bow/Dit  AVAILABLE
Description xv, 241 pages ; 23 cm
Contents Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education
Bibliography Includes bibliographical references (pages 209-226) and indexes
Subject Deceptive advertising -- United States.
Marketing -- United States.
Consumer protection -- United States.
Author Friestad, Marian.
Wright, Peter, 1943-
LC no. 2008043548
ISBN 9780805860863 hardback acidfree paper
080586086X hardback acid-free paper
9780805860870 paperback acidfree paper
0805860878 paperback acid-free paper