1. Top-down projections of consumption growth in China -- 2. Drivers of and constraints to China's long-run economic growth -- 3. Near-term risks to consumption arising from China's efforts to combat overheating -- 4. China's demographic trends and their implications for household consumption -- 5. Social and cultural influences on consumption -- 6. China's growth potential for key product categories -- 7. Introducing the proprietary China consumer survey -- 8. General : lifestyle, income and leverage -- 9. Autos -- 10. Beverages -- 11. Electronic goods -- 12. Food producers -- 13. Food retail -- 14. Food services -- 15. Household and personal care -- 16. Luxury goods -- 17. Telecom equipment -- 18. Tobacco -- 19. Transport and travel -- App. A. PPP convergence model -- App. B. Global consumption function -- App. C. Methodology of product category projection