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Book Cover
Author Gasman, Marybeth

Title A guide to fundraising at historically Black colleges and universities : an all campus approach / by Marybeth Gasman and Nelson Bowman, III
Published New York : Routledge, 2012
Online access available from:
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Description 1 online resource (xix, 180 pages)
Contents Cover; A Guide To Fundraising At Historically Black Colleges And Universities; Copyright; Contents; Preface; Acknowledgments; 1. Taking Inventory; 2. The Role Of The President; 3. Academic Deans, Faculty, and Student Services Involvement; 4. Alumni Giving And Engagement; 5. Engaging Affinity Groups; 6. Corporate And Foundation Giving; 7. Building Endowments; 8. Telling A Better Story; 9. Innovative Fundraising and Engagement Programs; 10. Background On Historically Black Colleges And Universities; 11. Concluding Thoughts; Appendices; Bibliography; Index
Summary A Guide to Fundraising at Historically Black Colleges and Universities is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector leaders, this book gives practitioners a comprehensive approach for moving away from out-of-date approaches to improve their institutions. This practical guide includes:An All Campus Approach--Discussion goes beyond alumni fundraising strategies to address the b
Bibliography Includes bibliographical references (pages 164-169) and index
Notes Print version record
Subject African American universities and colleges -- Finance
Education, Higher -- United States -- Finance
Educational fund raising -- United States
Form Electronic book
Author Bowman, Nelson
ISBN 9781136730399